About New Home Hero
Builders have sales teams. Buyers deserve protection too.
New construction is one of the most complex transactions in real estate — and for years, buyers have been walking into it alone.
Builder sales teams are trained professionals whose job is to close deals. Their contracts are written by builder attorneys. Their incentives are designed to create urgency. And the registration rules that govern who can represent you are set by the builder — often before you even know they exist.
We built New Home Hero because we lived inside this market and watched it happen over and over.
Scott Russo is a top-producing broker with 20+ years in the Charlotte market. He's negotiated with builders, reviewed their contracts, managed builds through delays and defects, and closed enough new construction transactions to know exactly where buyers get hurt — and when.
Nicole Russo is a licensed agent, co-founder, and the architect behind New Home Hero's vetting and matching system. Her background isn't traditional brokerage — it's pattern recognition and systems design. She built the infrastructure that separates verified new construction experience from self-reported credentials — because in this process, the gap between the two is where buyers can get hurt, and the process that matches buyers to the right agent before timing and leverage are gone.
Together, they built what they couldn't find — a national platform where every Hero Agent's track record is independently verified before a single buyer is matched.
Not self-reported. Not based on years of licensure. Verified.
Why independent verification matters
Most referral networks take agents at their word. New Home Hero doesn't. New construction requires a specific kind of experience — builder-contract fluency, inspection milestone knowledge, registration rule navigation, incentive strategy. An agent who's closed 200 resale transactions may have zero of that. We check.
What we're building
New Home Hero is expanding nationally, market by market, agent by agent. Every agent added to the network meets the same standard — regardless of market, builder type, or price point.
If you're a buyer, you deserve representation that was built for this process. If you're an agent with verified new construction experience, we want to talk.
[Get Protected →] [Join the Network →]
*Buyer agent compensation is often offered by builders — terms vary by transaction.
When you’re building your dream home, you shouldn’t have to build your confidence too.