What Happens After You Click 'Contact Builder' on NewHomeSource
You found a community you like. The renderings look great. The price fits your budget. You click "Contact Builder" and fill out the form.
Now what?
Your Information Goes Straight to the Builder's Sales Team
NewHomeSource is a listing platform — a place where builders advertise communities and collect leads. When you submit your information, it goes directly to the builder's sales office.
That means the next call you get isn't from a neutral party. It's from someone whose job is to sell you a home at full price, on the builder's terms.
You've Also Agreed to Marketing from Multiple Parties
According to NewHomeSource's own privacy policy, by submitting your information you consent to receive marketing communications from:
NewHomeSource itself
The builder's sales team
The builder's "agents, employees or representatives"
Third parties with "products, services, and opportunities"
Your contact info may also be shared with ad networks and social media platforms for targeted advertising. That's why you'll suddenly see builder ads following you around the internet.
You May Have Just Triggered Registration
Many builders have registration policies — once you've made contact, you're "registered" to that community. If you later decide you want a buyer's agent to represent you, it may be too late. The builder can refuse to pay your agent's commission, leaving you to either pay out of pocket or proceed without representation.
Timing matters. Clicking that button can quietly close a window you didn't know was open.
NewHomeSource Helps You Find Homes — It Doesn't Protect You
This isn't a criticism of the platform. NewHomeSource does exactly what it's designed to do: connect buyers with builders. Their tools, floor plans, and community search features are genuinely useful.
But their job ends when you click "Contact Builder."
After that, you're dealing with a builder's sales team — people who work for the builder, are paid by the builder, and are trained to maximize the builder's interests.
What to Do Instead
If you're using NewHomeSource (or any listing site) to browse new construction, do your research. Save communities you like. Compare floor plans.
But before you click "Contact Builder" or visit a model home — before you hand over your name, phone number, and email — consider whether you want independent representation in place first.
Once you've made contact, leverage shifts. The builder knows you're interested. The clock starts ticking on decisions, deadlines, and registration windows.
Protection only works when it's secured early.
New Home Hero provides independent buyer protection for new construction purchases — representing you inside a builder-controlled process, from contract through the critical first year after move-in.
Disclaimer: Builder registration policies, agent compensation structures, and contract terms vary by builder, community, and market. This article is for educational purposes and does not constitute legal or financial advice. Buyers should verify current policies directly with builders and their chosen representation.
