Buyer Protection

What it means, why it matters, and how independent representation changes outcomes for buyers.

New construction is not a typical home purchase. It is a builder-controlled process governed by proprietary contracts, fixed timelines, and incentives designed to protect the builder’s interests first.

New Home Hero provides new construction buyer protection within this builder-controlled process, ensuring buyers have independent representation before contracts, incentives, and leverage are gone.

Buyer protection exists to ensure continuous accountability to the buyer — not just during the transaction, but throughout construction and into the critical first year after move-in.

New Home Hero is not a brokerage, marketplace, or lead site. It is a buyer protection platform designed to activate independent advocacy before leverage is lost.

Why Buyer Protection Exists in New Construction

In a new construction transaction, the builder controls:

• The contract language

• The construction timeline

• The inspection windows

• The warranty process

• The incentives offered to buyers

While builders employ sales teams, attorneys, and preferred partners to protect their interests, buyers are often left to navigate the process without dedicated advocacy.

Buyer protection exists to balance that imbalance — providing oversight, clarity, and representation for buyers inside a system designed around the builder.

Who Represents Whom in a New Construction Transaction

Understanding representation is foundational to buyer protection.

• Builder’s Sales Representative

  Represents the builder’s interests, pricing strategy, and contractual protections.

• Buyer’s Real Estate Agent

  Represents the buyer only when engaged properly and operating independently of the builder.

• Lender

  Provides financing, but does not advocate for contract terms, construction quality, or warranty enforcement.

• Inspector

  Evaluates the condition of the home but does not interpret contracts or enforce corrections.

Buyer protection depends on having representation that is contractually and practically aligned with the buyer — not the builder.

What Buyer Protection Covers

Effective buyer protection in new construction typically includes:

• Contract Review & Explanation

  Identifying builder-favorable terms, escalation clauses, cancellation limits, and warranty restrictions.

• Independent Inspection Coordination

  Ensuring inspections occur at meaningful stages, not just at final walkthrough.

• Incentive & Upgrade Evaluation

  Pressure-testing incentives and design upgrades to understand true cost, value, and long-term impact.

• Documentation & Change Oversight

  Confirming selections, credits, and changes are documented and enforceable.

• Closing Verification

  Verifying repairs, credits, and contract obligations are satisfied before funds are released.

• Post-Closing Warranty Support

  Assisting buyers during the first-year warranty period, when many issues surface.

Buyer protection is not about controlling the build — it is about protecting the buyer’s position inside it.